Project summary

WINES OF SOUTH AFRICA (WoSA) is a not-for-profit industry organisation responsible for export promotions of South African wine in key international markets. Cape Wine is the business showcase of the South African wine industry and held every three years.

It is the largest event of its type in the Southern Hemisphere. Some 300 booths are created for the event and are constructed using eco-board, with each booth consisting of a branded backdrop, shelving to display wine bottles and a branded tasting table. The build is completed in two days, and post-event, each booth is boxed and shipped back to the exhibitor.To date, it is the largest sustainable exhibition event held globally.

Key performance indicators